ArabLab 2011
BINDER GmbH presents the new ULT freezer (ultra low temperature) in Dubai
Presentation of the new BINDER ULT freezer (ultra low temperature) at the largest fair in Dubai was a complete success. With an increase in contacts of 32% over the previous year, the Tuttlingen, Germany company was able to introduce its products to a wide audience.
ArabLab 2011 was held from March 7 - 10, 2011 in Dubai. The annual fair for the laboratory industry is one of the most important events worldwide. The international flair was also reflected in the visitors to the BINDER booth. In total, more than 200 new contacts were made from 35 different countries. Visitors from the United Arab Emirates, Saudi Arabia, India, Pakistan and several other countries were enthusiastic about the BINDER product selection. A highlight of the fair was certainly the new BINDER UF V shown to the public for the first time. In addition, the portfolio of incubators and constant climate chambers was presented at the 36m² booth.
BINDER also took advantage of the visit to Dubai to train dealers from the Near & Middle East on its products. "The large number of participants was very exciting and maintaining personal contact is extremely important to us. As a German manufacturer, the fair offers us the opportunity to meet our existing customers and to also inform new customer. With our dealers, it is particularly important for us to familiarize them with our latest products in person," explains Cenk Engin, Sales Market Manager at BINDER. BINDER will definitely take part in ArabLab again in 2012.
BINDER GmbH
BINDER is the world's largest specialist in simulation chambers, incubators and storage cabinets for the scientific and industrial applications. We offer a comprehensive range of products including routine applications, highly specialized work in research and development, production and quality assurance. With 350 employees worldwide, BINDER GmbH 2010 sales were around 56 million euros.
