Social media marketing is part of online marketing and includes all measures in social networks that help a company to achieve its own business goals.
Since social platforms are no longer exclusively visited by younger users, older people are also becoming more and more part of the target group. This gives companies the opportunity to reach different groups of people in a social network at the same time.
The goals of social media marketing are, for example:
- Branding by generating potential leads and creating reach
- Customer loyalty
- The sale of services or products
In order to achieve the goals in the best possible way, targeting is a decisive factor in social media marketing, since different target groups use different social networks. The most well-known social media networks currently include: