BINDER on a success course in the Middle East

March 2015 Trade show successes in Dubai

BINDER GmbH presents its products at three trade shows in Dubai


Tuttlingen – BINDER GmbH, the world's largest specialist in simulation chambers for scientific and industrial laboratories, is again exhibiting at ArabLab, the international trade show for laboratory and instrumentation technology. The trade show will be held March 23 - 26 in Dubai. Under the umbrella of the German shared booth, the Tuttlingen-based company will be presenting its extensive product range, including various chambers in the area of CO2 incubators, constant climate chambers and vacuum drying chambers, at Booth 331. A team of experts will provide information on the use and function of the machines. With more than 11,000 visitors from over 100 countries around the world, ArabLab is one of the most influential trade shows in the field of laboratory and instrumentation technology. "The hugely dynamic growth in this industry has made this trade show one of the most important events of its kind in the United Arab Emirates," says Adrian Stanton, Sales Director Middle East at BINDER.
BINDER had already launched into the trade show season in Dubai in January and has had successes at two other trade shows. Arabplast, the leading trade show for the plastic and rubber industries in the Middle East, took place January 10 - 13. The show achieved new records this year: 794 exhibitors from 41 countries met with over 27,000 visitors from a total of 119 countries. BINDER exhibited its current vacuum drying chambers as well as testing and simulation chambers. Visitors to the BINDER booth also paid special attention to the field of material testing. "Our visitors showed great interest in applications using the ASTM (American Society for Testing and Materials) standard. We therefore had an excellent opportunity to introduce our products for industrial applications, which customers can use to align their tests with international standards," reports Adrian Stanton.
BINDER was also represented at Arab Health, which took place January 26 - 29. "For years, Arab Health has been growing significantly and has become the largest trade show and congress for medicine and health care in the Middle East," says Adrian Stanton. The company presented its extensive product portfolio for scientific laboratories. "It is the perfect platform for exhibiting our products and innovations to an international audience and informing them of the latest technologies." The audience of professionals was particularly interested in the new CO2 incubator with the world's first sterilizable CO2 sensor, as well as the ultralow temperature freezer for safely storing samples for long periods. Another highlight was the new cooling incubator with modern thermoelectric cooling, which guarantees cost-effective microbiological tests with low energy consumption. "In Middle Eastern countries, sustainability is playing an increasingly significant role in investment decisions," emphasizes Adrian Stanton. "Customers place a great deal of value on making their laboratories more efficient and cost-effective by using high-quality products. As a provider of premium products, we are naturally only too happy to accommodate them."