In conversation with Peter Michael BINDERNovember 2018
BINDER attracts huge interest in Asia
There was a huge amount of media interest in BINDER at the Analytica trade fair in China. During the fair, the Chinese Internet platform “Instrument.com” conducted a video interview with CEO Peter Michael Binder.
At the beginning of the interview, the reporter asked what makes BINDER so special. Peter Michael Binder had lots of options to choose from, but the one he really wanted to mention was BINDER's new products, which represent the company's mission to keep evolving and launching the best possible products on the market. Peter Michael Binder also spoke proudly about the new CB 170 CO2 incubator, which is equipped with a DuoDoor™ system and has a larger storage volume.
During the interview, the company founder also indicated the importance of the Chinese market
“The market in China is highly competitive. But BINDER will keep investing,” said Peter Michael Binder, referring to the relocation of the Shanghai office to new state-of-the-art premises.
The interview with Peter Michael Binder is available to watch now on BINDER TV.